2013 - CSM BA Graphic Design - Year 1
UNIT 4 - Block 2: Advertising
2 Weeks Project
created and designe by: Sofia Aronov & Nikita Rao
"Suck on this brief. Chew over viral advertising.
Objectives: Communicate a taste experience on the youtube video platform
Your task is to find the ‘sweet proposition’ from traditional sweet. SUCK & CHEW, Columbia Road have kindly provided the goodies.
Communicate in an unexpected way why someone should buy your sweet. Upload to youtube. Then run free little viral ads, run free…."
Chosen sweet: "Love Hearts"
Final Video
Final idea development
