![Nausheen Javed [Gojagaaji]'s profile](https://mir-s3-cdn-cf.behance.net/user/100/28ee681040539.6425b01707dfa.jpg){kind=avatar}
Project Type: Designing a poster with AR for yearly exhibition
Year: 2018
Timeline: 2 Weeks
Type: Group Project
Software: Artivive, DragonFrame, Adobe Photoshop, After Effects, Premier Pro
My Role: Conceptualising, Animation, Clean-up, Edit, Compositing
Mentor: Sae Jung
Background: The poster design for yearly exhibition of KHM exhibition remains same in it's design except the color.
The Challenge: KHM wanted a new poster but using the same design as it has been retaining throughout the years
The Solution: Since KHM poster could not be changed much except it's color, we decided to change the design by adding an Augmented Reality animation on top of it.
The Limitation: A group of 6 students did experiments in different techniques of traditional animations. A piece of music was selected. This music was divided in 12 sections, amongst the 6 people. Each person needed to animation to follow the music beats of their part of the music timeline. The animation had to start inside the inner rectangular frame of the poster. Each person used some kind of traditional animation.
My Process: I chose three different sections of the music. One part I created using the Pixelation technique, the second was created using paper cut animation and the third was created using oil on glass. Each animation was about 30-40 seconds.
Pixelation technique: I decided to create a stop-motion on a hand, oil on glass, paper cut outs, thread painting, clay etc. The animation was done keeping in mind the animatic which was created on certain rhythm and beats. I worked on the stop- motion on a hand and animated a sequence in oil on glass technique. All the animations were later compiled in After Effects and exported for an augmented reality on the poster. The Scan code on the poster can take the person to the app download with which they can read the animation on the poster.
Different traditional animation techniques were used. Such as Oil on glass, stop-motion, claymation, paper cut, pixilation
Stop Motion for the hand: A stop-motion on the arm was animated using skin friendly paint, with the 'friend's arm' placed directly under the camera. Each frame was painted and clicked using DragonFrame stop motion. Later the frames were placed on a timeline to check the timing that needed to match the music. Once the timing was fixed, I cleaned up each frame and color- corrected them, to be placed inside the poster.
Oil on Glass animation: The music for this part sounded hallucinating/ engulfing. I used Adobe Flash to create the line animation to test out the timing before I started with the Oil on Glass. The animation was made around the concept of using the inside rectangular part of the poster and started creating the effect of going inside doors that are never ending.
Paper cut animation: I chose three elements to limit my process- Triangle, Rectangle and a line. I used colored paper to cut out these shapes. Then I animated it directly under the camera on a light table.
The Final: All the animations were then composited by Sae Jung in order to perfectly match the music and fall on the correct positions on the poster.
Exhibition: The poster was placed in several locations in the city. But at KHM there was one poster that was printed out on a A1 size and an iPad was placed in front of it which was showcasing the AR after it scanned the QR code in the centre of the actual poster. People were free to scan the code on their phones as well.
Learning/ Challenges:
-The animations were made by different people and thus had to be compiled as one sequence.
-The animation had to fit inside of the smaller rectangle, while some elements had to interact with the space on the poster outside of the smaller rectangle.
-The scan code had to be linked to Artivive app first, so that when the user scans the code, they are first directed to download the app.
-The user would be accessing the poster in several different locations, but mostly while standing. Hence the total length of the animation was kept within 1 minute. Thus, the user does not loose attention or become uncomfortable standing while they watch it.
Thank you!
