Echo Park Campaign
This campaign was done when I worked at Grape Ukraine agency. In-house was created a brand new corporate identity and my task was to create an explanatory video with the element of the new CI. Of course I started with the logo. The Echo Park logo has 3 versions — for web, for print and a tiny one recognizable as an icon for mobile.
Here is how the animated presentation of the new CI looked:
After we had finished with CI and website we had to start promoting new player of the development segment in social media. I created a short teaser that included new slogan "Echo of your voice" and led to the website of the company. This is how it looked:
But the best content was waiting for userі directly on the website, we created an explanatory video where 4 core speakers assured the customers why it was a good idea to live in Echo Park. I worked as Video Art Director at this campaign as well as a motion designer. Below you can take a look at the final result:
Time went by and finally we got the results of the campaign that were above the expectations. To showcase the success of the agency's work, I was given a task to create a videocase with the following results:
Thank you for coming!
