The inspiration behind the design
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Our challenge was to design a simplistic one-page menu that would transmit the spirit of all various types of the beer produced by Dargett Brewery, without overwhelming the composition.
As a result, each beer was shot in a glass most suitable for its contents and the menu was divided into individual sections with a neutral background that matched the interior and the branding of the place. In order to avoid a heavy composition, only the main information was included and the overall finish is now in line with the brewery’s factory-like raw style.
Credits
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Client: Dargett Brewpub
Graphic Design: Armen Khudgaryan
Photography: Areg Amirkhanyan
Tsovinar Sirekanyan
Copywriting: Lili Avetyan
Thank You!
