Fjord SAO Infographics • ARTEQX

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ARTEQX

The infographics.

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Here at Fjord São Paulo, mid 2018, an opportunity came up for us to present ourselves to ourselves.

Our continuous desire to understand all the nuances of the fjordians from the SP studio, always in between new and old members of the team, made us build graphic pieces that could tell tales with our own habits, patterns, preferences and experiences. We decided to take the opportunity to share our work during Equinox* and ArtEQX would probably be the best way to share our work and thoughts.

First of all, we created a flag based on our voices and that is translated by our nuances, people, personalities, stories, genders and eyes! So we decided to illustrate different species of animals to bring all the country in one reference. After that, we focused on these infographics below.

You can see the Keyvisual and the Fjord SAO Flag here

*Equinox is an event that aims to exchange experiences and discussions on the market, new methodologies and solutions for our day-to-day life.

Click here to see more.

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Process

The answers to the survey were grouped by categories between eight posters containing the letters F, J, O, R, D, S, A and O, aiming to tell different stories in each piece.

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Evolution of design steps.

Tools

All content was created in Adobe InDesign, Adobe Illustrator and RAWGraphs, by the DensityDesign Research Lab. Below are the columns used for infographics and the layers' useds.

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