DESCRIPTION
I had the pleasure of creating a potential rebrand of the Caris Molecular Intelligence® Comprehensive Tumor Profiling. The client asked me to reimagine the icons to make them more user friendly. I chose to create icons that paid homage to the original design but better displayed the individual DNA, RNA, and Protein icons for the audience to grasp.
I chose to stay with the familiar blue color scheme and the honeycomb motif found on the website to help potential clients identify the brand easier, while updating and modernizing the look through layout and typography.
