Virgin Atlantic has a new proposition for a Flight + Hotel offer to encourage people to be spontaneous and book an adventure. Virgin Atlantic Adventure allows customers to simply and conveniently book their next adventure at the click of a button. The challenge of defining what the future travel consumer wants from online booking service in a stale industry had proven difficult. Virgin Atlantic Adventure shows the sophistication of Virgin Atlantic but also shows the playful and random new sub brand.

The brand identity uses the many different places that Virgin Atlantic flies to as the basis of the core identity, building shapes across the map of destinations. These shapes can change as and when the destination changes. Through extensive research into the Virgin Atlantic brand I found out about the map and decided that a flexible Identity would be best suited. The identity will be different for everyone when they use the sub brand. The use of textured gradients across the brand shows the playfulness yet class. The tone of voice talks to the customer by convincing them to book their holiday without the need to look around for 'deals'.

The final result shows an updating flexible brand identity that will stand out in an ever changing industry. It allows customers to feel brave and adventurous.

Choose to be adventurous... It feels good.