The land of the ruby sunsets - Azerbaijan. Here, in Goychay region, the combination of local gardens, endless plantations and modern technologies creates real organic production of pomegranate juice.

The basis of the brand identity became the process of organic juice extraction.

The logo illustrates the path, which begins from branch and ends with the bottle.

Our package does not distract from the essential.

We did not create the label design, but treated the challenge of package design in general, this was achieved by removing the label from the bottle and making it placeholder for the logo, which is developed in style of linear infographics which reflects the process of juice extraction.

Neck hanger - a bright accent of the package, which draws attention due to the unusual form-factor and at the same time identifies the juice - filtered and unfiltered.

Just the pomegranate juice and nothing unnecessary.