SWI.PE./ SWItch PErspective is TEDxUniversityofPiraeus' 7th event, that took place on May 18th 2019 at Michael Cacoyannis Foundation.
"Swipe" is undoubtedly a term of the times and for us, it is even more so. Our SWI.PE. is an acronym of the words Switch Perspective, which was the key element of the event, to see things from a different perspective. Besides that, SWI.PE. also signifies the fast pace at which information comes and goes in our everyday lives in this day and age through technology.
The project consists of the corporate identity (logo, colours and fonts), the digital-promotional campaign (facebook/ instagram posts and material for sponsors) and the digital - print material related to the event (wristbands, badges, booklets, bags, t-shirts, banners, posters and intros/transitions).
For more information about the event, you can check out the links:
The idea of different perspectives can easily be seen in the logo. The diagonal forms give a particular dynamic to the whole composition, as well as the feeling of the movement of swiping right and left, thus adding the concept of swipe into the mix.
Both the decisions made for the colour palette and the use of the Helvetica font family were influenced from TED's original branding.
Promotion of the event through social media (facebook / instagram)
Introduction videos for the hostess / speakers / performers before going up on stage
