THE X7 - National Launch 2019
*****
With BMW launching its flagship of the X family in the biggest luxury market in the world, we were honored to be selected as their show direction and production partners for this incredible launch event in Shanghai.
Hosted in the Columbia Circle in the heart of Shanghai, we created “The X7 Mansion”, bringing in the synchronized swimmers team “aquatics” and building a ring of lights around the swimming pool in the center of the venue was a perfect location to reveal THE X7.
Hosted in the Columbia Circle in the heart of Shanghai, we created “The X7 Mansion”, bringing in the synchronized swimmers team “aquatics” and building a ring of lights around the swimming pool in the center of the venue was a perfect location to reveal THE X7.
Client - BMW China
Agency - FF Extraordinary Group
Show & Content Production - SBF
SBF Show Director Jason Kirby and the team worked on all the show elements in and around the pool whilst the SBF content team built the vertical content that was reflected in the pool. With all the top management from BMW Munich in attendance giving the show great feedback, it was a pleasure to be part of this incredible launch for BMW.
*****
***** Event Highlights *****
***** Style Frame Designs *****
*****
Full Credit List
Client – BMW China
Agency - FF Extraordinary Group
Show Director -Jason Kirby
Executive Director - Vera
Project Management – Jason Kirby, David Ran
Lead Producer - Vera
Logistic Producer - Crystal Gao
Creative Director - Kaism Lim
Art Director - Anqi
Animation / VFX Director - Anqi, Azhan
Style Frame Design - Anqi
CG Leads - Dennis, Dimitri
Compositors - Anqi, Azhan Karim, Yeujian Lim
3D Animation - Dennis, Ditmitri
Produced at Super Bonfire Group
*****
