There is one thing we know for sure — everyone loves discounts. But the process of getting it is less obvious. Especially when we talk about large corporations.
For Gazprom Neft it was important that customers plan to purchase fuel in advance. So it is easier to calculate the production and delivery. Therefore, a system of motivation was developed: you reserve fuel — you get a discount. The benefits of such an offer we had to convey in the video.
The motto was simple «Well planned — half done». So we showed it the same way. We used only geometric shapes on a solid background. Also visually, we have focused on how easy it is to form requests — a few clicks and a client benefits from his order. So the animation of movements is sharp and accurate.
Previously Gazprom Neft used the male voiceover in all explainers. This time we offered the female one. This allowed the video to stand out among others as well as to emphasize its visual lightness.