Adidas Originals held an open competition (via talenthouse) to find artwork for their new "Unite All Originals" campaign. Winners will be displayed in the London and Liverpool adidas stores in a unique exhibition over the course.
For my submission, I decided I would approach it as a commercial piece, using the idea that the company delivers fresh streetwear to an otherwise dull looking environment. I began by creating the logo in Cinema 4D as the centrepiece, for instant brand recognition, then building from this to strengthen my theme.
In-Situ Mock Up
It Begins! Basic logo modelling
Logo with Thrausi and Random Poly FX
Final logo render ready for importing into photoshop
Debris render ready for photoshop
A snippet of the layer building process
Thanks for taking the time to check out this project!
