Park Connector Network:
Branding
This project started with an observation made while I was strolling in my neighbourhood. I was intrigued by the signages along the Park Connector Network (pcn). Upon extensive research on the history of pcn and Singapore's 'Garden City' motto, I felt that there was room to rejuvenate its current branding and wayfinding design.
I designed a set of branding and wayfinding design guidelines to provide a fresh outlook for our park connectors.
Concept
The project aims to bridge the past, present and future of the Park Connector Network with Singapore’s existing 'City In A Garden' and 'Walk Cycle Ride' initiative.
Down-to-earth Voice
The Park Connector Network is reconnecting with its humble beginnings. To represent this, it starts with its abbreviated name.
Logotype
Reconnect With Our Roots
Logomark
Growing With The Urban
pcn Green
Its brand colour, known as pcn Green, is used to communicate its brand characters as both refreshing and grounded to its roots.
Adaptable Logomark Grid-System
Its values are reflected at the heart of every communication platform. The pcn leaves its mark on an imaginary horizontal path across the centre of the canvas. It is a symbol of transition as we travel on the pcn.
Brand Activation
The brand is activated at the transit junctions of the pcn, such as MRT stations and residential vicinity.
