We were tasked to create an advertising campaign for Marginalen Bank together with Johan Ronnestam.
Marginalen Bank wanted to continue on their path of working with friendly illustrations to portrait their clients and themselves, as a way to cut through the generic frequent bank communication. Our approach to the brief was to show people with different needs and in various stages of their life. We developed a set of characters to show this in print and a few of them made it into the film!
Sketches
Animation Breakdown
