As the copywriter in charge of this project, I worked together with the team to create a series of OMG-themed social media postings, inviting the public to participate in the patriotic ice-cream giveaway. Through catchy headlines like ‘Oh My Gemilang’ with colourful visuals for social media postings, we highlighted the brand’s fun-loving character in a patriotic style.

MARKIES Award (Gold) - Best Idea For Integrated Media
https://www.aotyawards.com/my-2018/markies/winners/ 

Write-up on marketing interactive: http://www.marketing-interactive.com/features/case-study-how-baskin-robbins-boosted-its-social-performance/