It is a Communication Design project where I have shown that anything that takes birth in the mind of an artist gets placed on the canvas with the Faber Castell Pitt pens. Helping artists since ages to handcraft the creative ideas in mind. Also with these pens one can draw any minuscle detailed part with ease.The Pitt Artist Pen combines the benefits of a traditional artists' pen in a simple and modern disposable pen. The high-quality brush tip stays in working order even when folded over, without breaking. The light colours are transparent and are therefore also suitable for glazing techniques, while the dark colours provide full coverage. The lightfast feature of the Pitt Artist Pen is unrivalled and has a star code in the individual colours.Ink drawings have a long artistic tradition in many countries. The expressiveness, the coverage, as well as the durability and combination options with a wide variety of other painting techniques have long made the medium an interesting option for artists and graphic designers alike.This campaign breaks the stereotypes because no definate headline is used. The visual and copy together speaks it all.