Grassroots - branding for unique food demo company

  • Grassroots is unique food demonstration and staffing company dedicated to promoting good foods that are good for you.

    Created for sharing better forms of food with more people so they can explore emerging and established premium food and beverage brands.

    smart by design™ worked closely with the Grassroots to develop brand, identity system, guidelines and digital presence. We designed the brand, website, and created the art direction for all touch points. As the face of the brand began to take shape, it informed how we approached the look and feel of the identity. Every element needed to align with company’s commitment to organically growing the market.

    We’re delighted to see the brand come to life and happy to share the process and outcome.

    Our Role:
    Brand Development
    Brand Identity System
    Art Direction
    Brand Guidelines
    Web Design








  • Intentionally clever - smart by design™
    Aiste - brand direction
    Leo - art director