The inspiration behind the design
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Vinyl records carry romance and soul in them, and so does the atmosphere of this retro-styled cafe.
While designing the menu of the 2nd Floor, we took inspiration in the old building it was located in, the old-fashioned yet cosy interior and the mini vinyl store inside right at the entrance. Trying to keep the rustic and retro ambience of the place, the menu uses washed colors, vintage fonts and a spinning vinyl record to grab and keep visitors’ attention while they are enjoying their time at the 2nd floor cafe
Credits
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Client: 2nd Floor
Graphic Design: Armen Khudgaryan
Hrach Simonyan
Photography: Tsovinar Sirekanyan
Copywriting: Lili Avetyan
Thank You!
