ECOSIA
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UNIVERSIDADE CATÓLICA PORTUGUESA
MA in Communication, Marketing & Advertising
Subject: Communication Strategy & Planning
Teacher: Marian Victorino
Team
Final exam: In team, analyze a brand from a communication perspective and create a communication strategy project for it.
After all the analysis and the definition of a communication strategy comprehending different actions (online, offline, events), we created a message and examples of visual.
The message and the visual can easily be applied to the social media strategy.
