PRIN•CI•PLE is a Farm-to-Table concept restaurant in Seminyak with the focus on Quality, Taste, and Technique. They strive to provide simple, natural, high quality gourmet experience sourced from local farmers so visitors can always taste one of the the best dining experience Bali can offer.

The concept for the logo is inspired by the manuscript of the pasts, which people hold as their source of principle. We created a logo based from illuminated manuscript style, particularly the initials. Because initial is the beginning of the whole manuscript, just like cooking should start with a principle.

This conceptual thinking also applies when we’re deciding on what the graphic elements that complement the logo should be. We chose illustration of fresh farm produces & ingredients with realist pencil sketch treatment. This is to further emphasize the restaurant’s principle on providing quality dining experience starting from acquiring the best natural ingredients from local farmers, just as any painting would start from a pencil sketch.