The Hunger Games Retailer Social Toolkit:
I worked with an agency to create unique social assets to provide to our retail partners promoting the older Hunger Games Franchise films in advance of the release of The Hunger Games: Mockingjay Part 2. The goal was to provide marketing assets from each of the previous films in order to encourage our retail partners to market these films along with the new release.
Role: Marketing Direction, Art Direction, Project Management, Strategy & Planning, Copywriting.
The Hunger Games
Post Copy: Re-live the epic adventure! Watch again for the first time as Katniss Everdeen transforms into the Girl on Fire. Get The Hunger Games on [retailer]. [link]
The Hunger Games: Catching Fire
Post Copy: The Capital beckons. See the story that has captivated the world. The Hunger Games: Catching Fire. On [retailer]. [link]
The Hunger Games: MockingJay Part 1
Post Copy: Prepare for the revolution. Watch The Hunger Games: MockingJay Part 1 before Mockingjay Part 2 hits theaters. On [retailer]. [link]
