My F*ckin’ Gym is the new gym, located in the most beautiful and popular location in Kyiv – near cycle track. The main feature of the gym is a friendly atmosphere and the community of motivated people, who are working on results and at the same time enjoying the process.
The task was to create visual communication to engage target audience and to increase brand's visibility.
As the brand has its' own logo, the idea was to develop visual communication using logo elements and fonts compositions together with catchy copywriting. Moreover, adding a red color accent will be the icing on the cake.
The pattern was created from logo elements. It can be easily used on a different products.
JUICE CUPS
TOWELS
DRAWSTRING BAGS
CUP
T-SHIRTS
WORKOUT PLANNER
MENU FOR THE BAR
STICKERS
The star was chosen for the navigation sign in the street. The sides of the star can be used as a pointer.
Photos from workouts with black&white and red filters can be used in Instagram together with coach's quotations and motivational slogans.
The same visual keys can be also used in Facebook. Moreover,
for showing the atmosphere of the gym, gif-animation was created in cover.
WALL DESIGN FOR THE CHILL-OUT ZONE
Tags: visual communication, visual key, identity, branding, logo, fonts, colors, elements, pattern black&white, gym, sport, workout, planner, stickers, t-shirt, cup, towel, menu, wall, navigation, header, instagram, Facebook, gif, adobe illustrator, adobe photoshop, presentation
