Rita Devu Drives Like You

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South Africa has some of the worst road safety statistics worldwide. On top of this, current drivers no longer respond to communication campaigns to change their behaviour to be safer on the roads, especially those which make use of shock factors. To solve this enters 'Rita Devu Drives Like You', an educational yet exciting children's book on road safety which aims to make safe driving a formative part of childhood learning, changing the mentality of future drivers on our roads. The book further makes use of paper cutting techniques to keep reader engagement whereby the cuts on one page align with the illustrations of another and vice versa.