David Wilson Nunn, Creative Director at BBC Studios, set the brief to propose and design three commercial book titles by Gardeners' World that could be marketed by BBC Worldwide. The target market for the books are; Age 5–8 yrs, Age 19–24 yrs, and Age 35 yrs +. Encouraged not to interpret the programme literally, the project included coming up with original and inventive concepts for each of the age groups, keeping in mind that the BBC holds creativity as the ‘lifeblood’ of all that they do.

This outcome is aimed at encouraging 5-8-year-old children to engage with what's in their back garden. It captures their interest in bugs and critters, teaching them about how to safely find these and about their environment.