Intuitivo —
complex psychological
testing
complex psychological
testing
Every child has different needs and problems. Either in kindergarten, at school or at home the moment may come when the problems seem inexplicable. Intuitivo helps families to avoid such situations by offering their sensitive but professional approach in aptitude testing. Using diverse methodology and reliable tests tailored to the needs of each individual child Intuitivo provides a complex guide for the parents. They turn to families with an attentive mind, focusing on the ways of improvement and provide solutions with kind assistance.
Art Direction / Branding
László Naske
Illustration / animation
Rebeka Molnár
In the logo, the letter i has more variations both in form and color, which variability reflects the diverse personalities children have. There are children with special needs who need special treatment to reach their goals in life. However, Intuitivo believes that having special needs does not mean that they have to be singled out, only that they need to be approached in a way that meets their own personalized perspective.
With all our choices, we sought the best way to represent the company’s philosophy. Custom letters have been designed for the logo with playful, round forms and big x-height. A set of vivid colors was picked to be used in the identity and the illustrations to create a lively atmosphere.
When designing the website, our main goal was to keep it simple but informative, thus making it more useful to those who seek help and knowledge. Therefore we choose to show the most common disorders and problems in the form of illustrations on the main page, this helps the parents find what they need quickly.
Regarding the illustrations, the main designing concept was to try to understand the parents’ perspectives considering that they are the primary users of the site. They must find the illustrated situations similar to what they experience with their children. However, we also wanted to avoid simplifying and generalizing, as these contradict the philosophy of Intuitivo.
