CYN :: Behance

Cyn 1983ASIA 杨松耀&苏素 Branding design mascot design Asia Design 品牌设计吉祥物设计深圳设计

CYN

CYN is the abbreviation of “create your natural” , which is a 30-year-old underwear brand in China.

NATURAL had the meaning of “the universe” originally. It’s said that the early universe was round as an egg in the legend. In China, there is a story about “Pangu” split sky and land with his axe, and sacrificed his body to become the mountains and river. Coincidentally, there are similar myths of self-dedication in India. The ancient Asian wisdom has inspired people about the relationship between human and universe - “human is universe”. Also, modern scientists proved that the constituent elements of the human body are not different from nature. As the last shield of human, underwear protects our fragile body and turn on the cosmic energy that we fill everyday. This “energy converter” that connects the universe and people help us to defeat all bad emotions.

1983ASIA draws inspiration from the ancient Eastern hemispherical dome cosmology, with the brand’s unique creativity as the starting point, combined with the letter “C” to design the brand symbol with recognition. The mysterious black, futuristic silver, and symbolized the vitality of red infused with the unique font and icon like the shining starlight in the vast universe. The cosmic family centered on the “cosmic egg” is soft and tough, interpreting all kinds of incredible life forms, and delivering the small universe with brand creative.

CYN 意即 CREATE YOUR NATURAL 創造你的天性；是中國具有三十年歷史的內衣褲品牌。

NATURAL 最初有「宇宙」的含義。傳說宇宙最早渾圓如雞蛋，在中國有盤古開天闢地犧牲自我幻化山河的故事，在印度亦有原人自我奉獻的相似神話；人—即是宇宙，古老的亞洲智慧，讓我們懂得宇宙與人體相連的奧秘；而現代科學家亦證明人體的組成元素與自然界並無兩樣。內褲作為人類最後一件盾牌，呵護著我們脆弱的凡體，也為我們開啓每天滿滿的宇宙能量，幫我們打倒一切壞情緒，是連接宇宙和人的能量轉換器。

1983ASIA 從古代東方天圓地方的宇宙觀獲取靈感，以品牌獨有的創造力為出發點，結合「C」字設計具辨識度的品牌符號。神秘的黑色，未來感十足的銀色，寓意生命力的紅色，注入以點構成的專屬字體與圖標設計，像浩瀚宇宙中的點點星光，閃爍發光。以「宇宙蛋」為核心的宇宙家族，有柔軟有堅韌，演繹各種不可思議的生命形態，傳遞品牌充滿創造力的小宇宙！

CATEGORY｜BRANDING & MASCOT DESIGN 品牌與吉祥物設計 AGENCY｜1983ASIA DESIGN DIRECTOR｜YAO & SUSU 楊松耀 & 蘇素 EDITOR｜JERRY 黃雲澤 DESIGN & ILLUSTRATION｜YAO, SUSU, HE JING, LI HONG YU, CAI XIU LING, ZHANG YU RONG, JAMES BOND 楊松耀、蘇素、賀靜、李鴻宇、蔡秀玲、張鈺榕、凡人 YEAR｜2019 COUNTRY｜CHINA, ZHONG SHAN 中国, 中山