VISUAL COMMUNICATION: REINTERPRETATION OF AN OBJECT
Academic project
Brief
As designers we are constantly challenged to look at ordinary life and everyday objects in an unusual way to help promote or sell a service or product. Develop a concept around [glasses] by adapting its meaning, purpose or original application and put it in a new context to create something completly unexpected.
You must ensure that your ideas are can be incorporated into a graphic communication of your choice to fulfil complex communication objectives by making your ideas form the base for an advertising poster.
Research and moodboard
Publications: "The a-z of visual" & "A smile in the mind"
Inspiration: Christoph Niemann "Sunday sketches", Gilbert Legrand, Escher, Shigeo Fukunda, Philip Roth
Development: ideas generation
Concept development: using an object as type and frame
Final sketch
Digital design: Photoshop
Impactful composition using images of models who support cancer campaigns
Magazine spread
Thanks for LOOKing!
