BRAND |  JULA’S HERB
Jula's Herb was first known as 'Mor Chula' cream -- the phenomenalfacial cream that was most popular among blue collars and studentsfor its affordable price and impressive results. Word of mouth hasspread for its great effectiveness, leading to the improvement ofthe brand and the changing of the name to 'Jula's Herb' with evenbetter formula. Jula's Herb brand successfully causes great demandin every channel, from local markets to nationwide drugstores likeWatsons and 7-11 convenient stores. With such impressive feedbacks and long reputation, Jula's Herb is now known as one of the most all-time favourite skincare brands in Thailand.

BRAND STORY | FLORAL FEMININITY
A visual definition of femininity portrayed through flowers, reflecting their similarities in gentleness and natural beauty.
Each flower has itsown charm, just like women and their individual attractions.

THE CHOSEN FLOWER  | SAFFRON
Once this flower grows, miracle things happen. Saffron is consideredas one of the most precious and high-priced herbs in the world since itis rare to find. it pleases the eyes and all the senses, undoubtedlyfor its remarkable benefits for both medical terms and beauty.

Jula's Herb
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Jula's Herb

Re-Branding

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