Kemet is a newly established social enterprise comprised of internationally recognized cultural and educational professionals. They’re actively supporting activities across a broad range of areas including education and culture awareness. Drawing upon Egypt’s rich craftsmanship, visual, and artistic heritage, the goal was to establish Kemet Art & Design. I was assigned to design the corporate identity of Kemet and contribute in setting the brand positioning of the art & design institution. As a fresh graduate, it was quite challenging for me to design an identity that could be flexible enough to adapt to different activities founded by Kemet while maintaining a consistent professional image.
The corporate identity reflects the main core values of the brand which are cutting edge and progressiveness. A diagonal line intersects and cuts the initials of Kemet Enterprise forcing the eyes to move in a “forward” direction. The identity incorporates primary neutral color palette and a contemporary typeface.
