SOL’s design solution communicates its core message throughout Mayan culture inspiration. Using implied knowledge of the Mayans, being people of the earth and land, and believing in natural healing remedies. SOL extracts those ideas through its icon designs and soft colors.
The array of flavors is connected to the brands identity with each flavor representing an aspect in yourself you would like you invoke more of. In addition each flavor is paired with its own individual color to further represent the flavor.
The design solution for SOL's brand is successful in conveying a sunny and natural feel with its use of a sun logo and soft colors. The label is successful by the use of a bio degradable bottle in unison with SOL's brand identity which focuses on the three main aspects it wants to convey...
It is good for you good for the earth and good for your SOL.
The use of repeating shapes
through the core of each icon creates a unique and versatile logo.
