The project was created for a Russian wedding photographer Roman Ivanov, to represent his identity
and style on different platforms. The style of the logotype should please both a groom and a bride
and should find a balance between masclulinity and femininity. In my concept I chose to use feminine lettering and combined it with a masculine grotesque font which is lighter and would be more appreciated by men.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My proposed concept was a logotype and a letter-symbol that could be used independently. When the full version of the logo is used it is easy to read "Roman Ivanov" with a little heart, instead of a letter 'V'. Whilst on the symbol version, just two letters of the name are remaining ('I' and the heart symbol) which could be read as 'I love'. This ligature could be used in web design, souvenirs and jewelry gifts.