• BOJIE •
BOJIE is a fashion label from Hawaii which sells conscious women's clothing with a bohemian touch. Its spirit is alive, forward, free, vibrant and flowing - it expresses the female in all forms.
We created a warm and expressive corporate identity concept combining abstract shapes with the thin lines of an elegant typography and a minimalistic icon. The icon shows a woman's face in a very abstract way, inspired by expressionist art from the 20s century. The woman is wearing a crown, which is a reference to the client's name "Sara Queen" and gives a personal touch to the brand. The icon can be used as a logo, but also as an additional graphical element. A highly recognizable characteristic of this design is the color palette. The range of different shades of red and beige gives an earthy feeling to the brand.
in collaboration with Lena Cramer & Johanna Dahmer alias Abracradama.
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