PAYBACK is the world’s biggest loyalty program and a part of the American Express Group. Established in 2009, the company has already attracted 600 partners and 250 e-commerce stores. With the international expansion, PAYBACK needed to modernise its visual content in accordance with corporate identity guidelines. Our team helped PAYBACK integrate the complex system into a simplified and a user-friendly solution. The scope of the project involved consulting, UX and UI design, and web application development. Let us know what you think in the comments.