Briefing
Naming, brand identity and decoration consultancy for a fashion store for mums & kids.
Concept:
Inspired by the creativity inherent to all brands present at the store, the main idea for the concept was the origami, a creative game/activity for all the familiy.
The whole identity has a relaxed and fun vibe, inspired by the origami construction. The logo was supported by this concept, visually explicit through the development of a unique typography.
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