Agency: Huguenot. Client: Dalata Hotel Group. I created the brand identity and brand guidelines for Red Bean Roastery. The brand is about delivering a great cup of coffee to customers in the outlets in Maldon and Clayton hotels throughout the U.K. and Ireland. The logo needed to be appropriate for a multifaceted use and to be contemporary and relevant without being overtly hip.
I created guidelines with the elements to assist in applying the Red Bean Roastery brand. The rules and guides apply to the logo, typeface, colours and additional elements which assist in creating a unique and memorable representation of a distinctive coffee brand. The brand acts as an assurance of the quality of the coffee and snacks, the craft of the trained baristas, the quality service and the relaxing experience for the customer.
