Ready to GO: A sustainable packaging project
Packaging in relation to communication design is closely reflecting lifestyles and undergoing changes. As part of a project, I was required to design an innovative packaging concept for an existing or imaginary product.
I chose to reimagine the packaging of glucose energy powder. The goal was to create a user-friendly and sustainable packaging innovation.
Instant Energy Drinks have a large market. Packaged in cardboard and plastic boxes the issue with existing packaging is that it is cumbersome to use. I took up the challenge to transform the packaging to fit into the Gen Z lifestyle where measured content is easy to carry and to use “on the go!” Introducing a new product line. Glucose by Gatorade: Ready to GO.
The packaging of the product was visioned to be sustainable and user-friendly. I wanted to give it a sporty and attractive look. I took some inspiration from Gatorade’s original designs.The whole idea behind the packaging was to give it an illusion of football when displayed. Hence, every flavour has a white top and a black top. When placed together, these boxes will look like pieces of football. The inside of the box is coated with food-safe layer to protect the ingredients from deteriorating. The top-open lid makes it easier to use. It is a one time use packaging and since it is made of paper, it can be discarded anywhere. The content is measured to dosage.
This project was also featured on "Packaging Of The World". To view, please click here
