Swansea University's new campus is unique. One of the few global universities with its own beach access and seafront promenade, it's a remarkable setting. It's also home to multiple eateries – cafes, bars, and restaurants – and we were asked to create visual identities for all of them. At Icon we love a good logo and we're hungry for a challenge, so it was a task we approached with relish. 

Our identity for The Core supports its multiple functions as dining hall, food court and event space. Street food pod Stryd's logo uses a map icon with a fork inside. Cegin's identity reflects its role as a traditional food outlet. Koop's charming logo is ideal for this chicken-based food pod. Bar 52º's identity works both for its daytime offer and after-dark alter ego. Coffeeopolis cleverly combines a coffee cup with a hint of Swansea's skyline.

To bring the new identities to life, we created supporting marketing collateral and packaging design to give each eatery its own unique personality.