Blitz Loto is a brand of internet lottery platform for young, busy individuals, looking for quick and convenient ways to relax.
The platform offers wide variety of games. It is simple, yet of high quality, easy and fun to use throughout different screens.
These features of the brand have influenced creation of its visual identity. It is characterised by bold, attention-capturing colours, short, witty messages and optimistic slogan “Someone is about to win”.
Visual identity, as well as the brand itself, is simple, clear and easy to use. In the same time, it is bold, fun, and memorable. The identity is constructed on bold photos of brand colours, flavoured with short text messages.
The pictures relate to text in the most optimistic, tasteful and cheerful ways.
