PROJECT BRIEF:
Time: 1 Week | Work Force: 1 Designer
Role: Research, Ideation, Computer Modeling / Rendering, Project Management
GOAL:
Choose any company you want and analyze that brand's design language. Then design a watch that would fit that brand and its consumers.
COMPANY:
John Deere
PRODUCT INSPIRATION:
Based on the brand research, I really wanted to highlight John Deere's varied, yet interrelated product portfolio. I researched numerous brands and styles of watches to see which trends would best fit John Deere.
IDEATION SKETCHES:
Based on John Deere's style and the research done, I began to further develop the watch's form through multiple ideations. I further refined the sketches in photoshop.
This design is the result of many other sketched iterations.
3D RENDERINGS:
These models were constructed in Solidworks and then rendered in Keyshot.
WATCH SPECS:
John Deere has always been engaged in making high-quality products and the Frontier digital timepiece is no exception. The Frontier features a style and shape that is reflective of today’s world: bolder, stronger, high technology oriented. The timepiece is built from high quality steel that houses a crisp LCD display and an incredibly accurate atomic timekeeper. With a self-adjusting, electronic quartz movement the Frontier holds true to the John Deere standard of exceptional operating performance and the idea that nothing runs like a deere.
