KitKat Arabia — Social Content

  • We joined forces with Publicis Middle East from Dubai to create delicious videos for introducing a new flavor of the most famous Nestlé goody – KitKat.

    Caramel Crisp, Cookie Crumble, Hazelnut Crunch and the brand new Raspberry Blast – these were the main heroes of 2 videos and 7 different CG animations which our team created for promoting KitKat exclusively in social media: Facebook, Instagram and Snapchat. All the assets are well fitted to the specific requirements of each channel.
    The main goal was to highlight the Raspberry bar as it’s the new one, but also to give a bit more visibility to the rest of the 2-finger flavors family. All the materials were used in the digital campaign dedicated to the GCC region including Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Bahrain and Oman.
  • Client: Nestle Arabia

    AGENCY:
    Publicis Middle East
    Creative Director: Mohamed Youssef El Naggar
    Creative team: Mohamed Youssef El Naggar, Hani Mohsen, Mohamed Ghazy
    Senior Account Executive: Abdel Rahman Hassouna
    Producer: Magali Beyloune

    Production: Ars Thanea
    Director: Adam Torczynski
    Executive Creative Director: Peter Jaworowski
    Art Director: Maciej Mizer
    Studio Supervisor: Mikolaj Valencia
    Producer: Karolina Sidorowicz, Marta Król
    Concept Artist: Michal Urbanski, Marcin Gibowski, Maciej Mizer
    Digital Artist: Maciej Mizer, Tomasz Chrabołowski, Dominik Laurysiewicz
    Modeling & Textures: Paweł Filip, Michal SereCk Serafin, Kuba Włodarczyk, Sebastian Marek
    Shading: Paweł Filip, Michał Serafin, Sebastian Marek
    Particles: Piotr Wołoszański, Kuba Włodarczyk
    Animation: Piotr Wołoszański, Marcin Gibowski, Kuba Włodarczyk, Sebastian Marek
    Compositing: Łukasz Stolarski, Mikolaj Valencia, Sebastian Marek, Łukasz Wiktorzak
    Sound Director: Adam Torczyński
    Sound Studio: Halo Studio

    Video Shoot Crew:
    Director: Adam Torczyński
    Art Director: Maciej Mizer
    Director of Photography: Jakub Burakiewicz
    Producer: Marta Król
    Production Manager: Magdalena Kamińska
    Production Designer: Natalia Mleczak
    Costumes: Agnieszka Orlińska
    Make-up: Aleksandra Dutkiewicz
    1 AD: Radoslaw Chrześciański
    Cast: Iga Górecka, Erwin Frątczak, Aleksander Maciejczyk
    Storyboard: Michał Urbański
    Offline edit: Robert Gryka, Adam Torczyński
    Color Grading: Anna Sujka
    Grading Suit: Coloroffon

    Making of: Only Only