Serius Serie A

•

Serie A

A tactical, slower-paced game, laced with Italian flair and flavour. Often volcanic. Consistently stylish. To express this intense football fire in a localised language for our Malaysian football fans, we have came up with a wordplay unique to the game. With the new fierce line-ups in Serie A, it’s time to take the games serius-ly!

Serius di setiap perlawanan.
Serius untuk setiap sepakan.
Serius bersemangat dalam setiap sorakan.
Segalanya Serius di Serie A.
Hanya di FOX Sports!

Serius in every game,
Serius in every kick,
Serius passion in every cheer,
Everything is Serius in Serie A.
Only on FOX Sports!

The underline is the key element of this campaign's identity. The lines extend and broaden to communicate the boldness and importance of the game. The choice of typography is influenced by the game itself - both solid and unique.

A challenge to the obsessive fans - With Italian clubs owning distinct colourways, spotting their team’s pattern in daily scenes is as easy as breathing air.

To remind football fans of the brilliance and excitement of Italian football, we have also proposed to serve informative posts about Tifos besides the great players.