The client came to CAROSELLO in July 2018 with the idea of creating a new men’s haircare brand: they only had the products and a price list.
From our research, we envisioned a very scientific brand balanced by a sexy, stylish design. We created the name THE HAIR BUREAU and the payoff "The science of results" and we built the identity around the idea of a laboratory, where scientists work non-stop to find the right combination of ingredients to prevent hair loss.
The packaging itself symbolizes an office desk where all research results are arranged together.
Packaging Concept
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