AA SCAFFOLDING IDENTITY & CARDS
Following the closure of the local arm of a well established, international infrastructure company, Alex and Adrian decided to take the plunge and go it alone, but they had to stand out from the competition. With a yard packed full of scaffolding waiting to be put to use and 3 Volvo trucks and a Land Rover 110 ready to help them do just that they needed to get noticed.
As the trucks were silver and the Land Rover black, the red and grey colourways seen here were deemed suitably universal. Amusingly, I'd also offered orange but it transpires that one of the duo is colourblind yet feels pretty strongly about orange.
I wanted to provide them with a clean and contemporary theme and the registered business name 'AA Scaffolding Solutions Limited' wasn't up for discussion so a combination of Akzidenz and a 'double A' device made to look as if it were made of scaffolding were combined with a bold, diagonal red tag that drops into the cars, truck cabs and onto the rear of the Landie on both sides.
Having avoided specifying plastic business cards since their hideous overuse around 10 years ago, now seemed like the perfect time to resurrect them - the odds are good for these building site proof cards sticking around in site offices, vehicle cabs and wallets. Especially as they're much less of a risk for early morning window ice scraping than your bank card.
Identity design: Russ Atkinson (www.russatkinson.co.uk)
Scaffolding anywhere: Just one part of AA Scaffolding's fleet, a Land Rover 110, which are accompanied by 3 Volvo FL flatbeds.
