MAYBE is a fruit beverage store located in the Eastern District of Taipei City. The owner insists to make the drinks on the spot with 100% fresh fruit at all costs to provide the customers the best-quality beverages. This client has entrusted us to establish an overall brand image for the store from the logo to the designs of cold drink cups, hot drink cups, cup holders, menu, DM, price list, signboard and other related products. The store aims at presenting a bright and trendy visual style in order to attract young consumer groups. We deliberately avoid the common fruit patterns that fruit juice shops normally adopt. Instead, the logo is created with simple and elegant typeface design to segment consumers into different markets. We play with the font of the brand name MAYBE by removing parts of the letters, and then they look like fruit pulps. All the products apply to the same design of sloped color block to convey a simple and exquisite brand recognition to the consumers.
MAYBE是位於台北市東區的水果飲品專賣店，不惜成本使用100% 新鮮水果現做，堅持給消費者最安心、好喝的飲品。客戶委託我們為其建立整體品牌形象，從logo開始到冷飲杯、熱飲杯、杯套、菜單、DM、價目表、招牌等延伸的製作物設計，希望呈現出明亮、時尚的視覺風格，以吸引年輕的消費族群。我們刻意避開果汁店常見的水果圖像，以簡單俐落的字體設計出發，以做出市場區隔，我們將名牌名稱MAYBE做字體切割，讓部分筆畫消失，感覺就像是在切水果一般，呈現出果肉的塊狀，並以相同的切割斜度色塊作為輔助圖形使用，應用在各式製作物當中，傳達出簡約、精緻的品牌識別設計風格。
