#天猫斗到底3X3城市争霸赛#



  • #2018 Tmall Basketball 3X3 City Tournament#, jointly produced by Tmall and Jay Chou JYB Alliance, PCGBros Sports Platform, together with Tmall Vigor Camp, adidas, YYsports, Variety show "Dunk of China" ,launched the 14-city basketball competition in China.


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  • #2018天猫斗到底篮球3X3城市争霸赛#,由天猫和JYB联盟强势联合出品、宝悍运动平台承办、携手天猫活力营、adidas与YYsports重磅推出,更携手最具人气综艺《这!就是灌篮》。100万赛事总奖金、人气球员光环、在14个城市打造篮球成名之路。

    为此我们为14个城市篮球及城市英雄战队设计专属KV、视频来展示各个城市和战队对于“速度、竞技、热血”不同的诠释,同时又延伸一套将城市地域文化、人文精神、战队特点紧密融合的城市地标以及活动专属字库,并结合各地方言为城市喊话。

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    Client: Tmall
    Creative Advertising Agency : WMY beijing
    Art Director: Tino 支天
    Typeface & Logo Design: ​​​​​​​ @行行珂  @瓦社
    Image Source: Weibo
    Other: Tmall
    Copyright ©  Tmall .
    Year: 2018

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    The above design works are for learning communication only, and the copyright belongs to Tmall.​​​​​​​​​​​​​​

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    Thanks  for  watching !