Alisha Tukol's profile

Brand Identity: Reboot

Reboot is a Singapore-based start up providing corporate wellness solutions, and ensuring employees receive personalised advice + access to high quality practitioners to help nurture their mind, body and spirit.

The Co-Founders came to me with an idea, and needed a brand identity that resonated with businesses, as well as end consumers. They knew what inspired them - simplicity, vibrancy, and boldness. Their brand was to be a part of consumers' lives, not simply a lifestyle extension. After a few iterations, we landed on a logo, typeface, and palette, that felt just right. 
Reboot's Web site in early 2018
2018 Reboot Brand Book
With the basics in place, the Co-Founders set to work growing their business, and soon needed to pivot. We went back to the drawing board to work out a fresher and more youthful approach.
Reboot's Web site after a facelift in early 2019
Brand Identity: Reboot
Published:

Brand Identity: Reboot

Published: