CONCEPT

The world needs to know the harsh truth about how animals are used and treated just for cosmetic testing. My take on this visual pun was to reveal the darker side of how supporting this cause leads to innocent lives being killed or brutally abused.

Final Concepts

> The use of injecting chemicals into the animals

> The use of make up tools and products to show the brutality

KEY WORDS

- Cruelty
- Abuse
- Harsh
- Brutality
- Unfeeling
- Coldness
- Spitefulness
- Barbaric
- Innocent souls
- Insensitive
- Vermin