Matteo Catanese's profileZac Ong's profile

Burger King - U Mad? Get Angry

Multiple Owners
•
BURGER KING – U MAD? GET ANGRY

Feed people’s anger with the Angry Whopper, back at BK.
There’s nothing more angering than when the internet doesn’t do
what it’s supposed to do… work. So, we broke the internet.

branding art direction Advertising digital creative animation interactive social media angry whopper

We launched with a cryptic Tweet. That led to a site. That didn’t work.




Then, we waited for people to get mad.

branding art direction Advertising digital creative animation interactive social media angry whopper

In the end, they all got what they wanted.

We spread the anger across the internet with digital buys tailored to specific platforms
to make them look like they were also broken. This made them angrier.
branding art direction Advertising digital creative animation interactive social media angry whopper
branding art direction Advertising digital creative animation interactive social media angry whopper
branding art direction Advertising digital creative animation interactive social media angry whopper
Agency: MullenLowe
Copywriter: Niamh Grunfeld
Sr. Creative Technologist: Zac Ong
Sr. Art Director: Matteo Catanese



Burger King - U Mad? Get Angry
Published:
Matteo Catanese's profileZac Ong's profile
Multiple Owners

Owners

Matteo Catanese's profile
New York, NY, USA
Zac Ong's profile
Singapore

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Zac Ong's profile

Burger King - U Mad? Get Angry

Feed people’s anger with the Angry Whopper, back at BK. There’s nothing more angering than when the internet doesn’t do what it’s supposed to do… Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives