UTV
A rebrand of the complete UTV Network..

"UTV's brand heritage is exceptionally strong in Northern Ireland, which is reflected by its market-leading position. This is something we wanted to build upon when the channel joined ITV, keeping the strong connection with the UTV audience, but clearly positioning it as part of ITV, the UK's largest and most successful commercial broadcaster.” 
Rufus Radcliffe, Group Director of Marketing, ITV

Credits: Tony Pipes, Teak Tse, Kimberley Chan, Matt Wolf
UTV Ident
UTV Idents
UTV Guidelines
Early brand exploration
UTV Identity
Published:

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UTV Identity

UTV Rebrand

Published: