Bee Choeung's profile

Asha skin care prduct design

CONTEXT:
Asha is derived from Sanskrit meaning desire, hope, hopeful.  From the fairest of the fair to the deepest of deep - Asha is a skin care brand that celebrates the diversity among skin color.  Self acceptance is intrinsic to Asha and to enforce this each product will feature a word invoking positive vibes.

CORE VALUES:
•Illustration inspired
•Inclusive
•All skin complexions
•Bohemian
•Fresh
•Self-esteem centered

EXECUTION:
Develop unique package designs that speaks to the hearts of consumers while staying on brand.  Package design will consist of a healthy dose of flare and personality creating memorable illustrations to brighten a person’s day.  Body soufflé line will be delivered in Spring kicking off with three fresh scents.
Asha skin care prduct design
Published:

Asha skin care prduct design

Asha is a skin care brand who focuses on the diversity of skin complexions. I crafted a package design for a line of body souffle(lotion).

Published: