CONTEXT:
Asha is derived from Sanskrit meaning desire, hope, hopeful. From the fairest of the fair to the deepest of deep - Asha is a skin care brand that celebrates the diversity among skin color. Self acceptance is intrinsic to Asha and to enforce this each product will feature a word invoking positive vibes.
CORE VALUES:
•Illustration inspired
•Inclusive
•All skin complexions
•Bohemian
•Fresh
•Self-esteem centered
EXECUTION:
Develop unique package designs that speaks to the hearts of consumers while staying on brand. Package design will consist of a healthy dose of flare and personality creating memorable illustrations to brighten a person’s day. Body soufflé line will be delivered in Spring kicking off with three fresh scents.